Monday, July 8, 2013

More info about my actual Internship!

Alright so my Marketing and Management internship is with Core Enterprises Inc. They are a small marketing firm in Kent, WA that help build brand awareness for their several clients around the nation in larger corporations. They basically are a middle man for small, lesser known businesses. Clients include small, creative boom-boxes, special knives, New York Pierogies, specialized makeup, EZ Mops, and much more! We will set up large booths in a Costco or Sams Club, for example, and promote the brand  to members in those larger corporations. That is the main field work we participate in.


Here is what my schedule for them would typically look like:

Every day I work I am required to attend the morning meeting in Kent from 9-10. The meeting involves a classroom learning of marketing tools and techniques. These are very crucial and important techniques that we are required to learn, teach back, and actively use in the field. Once we learn it, the next day we are in the office, we are to teach it back to be able to move on to the next one. Once we learn and teach them all, open/close in the field by ourselves, reach our short term goals, we as interns can be promoted into a leader/management position. So the morning meetings have those, any other important news or tips for the field, and all goals we each have for the day. From there I will go into the field and promote which campaign/client that I am working with. We stress the techniques we learned, benefits of the product, and how little time we will be where the members are. Since we are a road show marketing firm we travel a lot with whatever campaign we are with, at that time.

So that is morning meetings, field work examples, and we also have conference calls twice a week. These calls are a come together of all offices on one phone line to where a leader will talk about the campaign, discuss problems and how to find resolution in the field, specific issues, or something he/she wants to teach us all to help us better succeed.

This is a paid internship and I am paid a flat rate unless the commission of what I sell is higher, to which then I would be paid the higher amount. I am just a few weeks in but have learned and taught several marketing tools, worked an entire campaign, traveled around, and look to only advance my learning and be promoted shortly!


This was a quick but very real rundown of my internship! I look forward to moving on in the summer with this internship and to posting anything else I experience!


AJ

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